Maybe that's the problem with CCP, they have no clue about PvE, the most popular form of game play. So they are just automatically alienating the majority of gamers.
All they've got is a great IP.
As long as they continue to support White Wolf - I mean, Onyx Path -in producing more tabletop books, they can keep the name afloat.
http://imgur.com/a/geZcL