Turns out my post above was inaccurate after all, or at least it is now that they backpedaled. Apparently there was a 'misunderstanding' (ie, they backed down). No cash shop in ESO for as long as there's a subscription fee, thankfully, they're spinning it by saying they meant out of game / RL stuff like the Bethesda Store (
http://store.bethsoft.com/ )
I think I'll really love that MMO. In addition to the great IP/lore, I was totally hooked on DAoC and they're going to lengths to make PvP resemble it, hired many ex-Mythic folk. PvE seems solid, I had lots of fun on the beta weekends, and its highly likely that Vampires and Werewolves will be in, which is a big selling point to me. Visually its pretty great too and I had a hard time imagining that it won't be very popular. May end up playing that one alot.
